Online Sales Training – It’s Time For a Second Look

Richard Ruff for Yahoo News writes:  Recent years have seen tremendous disruption in how customers buy. And if buyers change how they buy – salespeople need to change how they sell.

Customers need fresh ideas and creative insights for addressing a set of needs and opportunities that are both new and challenging. They expect sales reps to be knowledgeable about their industry, company, and issues at a higher level of proficiency than ever before. They expect insights not product pitches. The want trusted advisors not product facilitators.

So how are we doing in meeting this challenge? Well, once again it is a bit of a good news – bad news story. The bad news is few companies are completely prepared for the changes taking place. The good news is there are more effective and affordable training options to correct that deficiency than in times past.

There are any number of reasons behind the good news story from new innovative sales training companies to exciting developments in instructional technology to some really smart analytical tools.

Let’s take a deeper dive into just one of the possible assets for doing a better job doing what we need to do to help salespeople meet the challenges of today’s markets – online sales training.  SNIP, the article resumes @ Yahoo News, click here to continue reading….

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