Nancy Jackson for Entrepreneur writes: As options for learning online continue to expand, a growing number of entrepreneurs are using them to keep their staff on the cutting edge. Using tools for online training, including videos, apps, and webinars, rather than sending employees to expensive training seminars or bringing in pricey consultants to train on site, can save startups and growing businesses both money and time.
Companies with fewer than 500 employees represent one of the fastest-growing markets for lynda.com, an online learning library with more than 1,450 video courses. “Small businesses are turning to online training for cost, quality, and access reasons,” says Nate Kimmons, vice president of enterprise marketing at lynda.com. “Gone are the days of sending employees off to a two-day, in-person class. Online trainingserves as a 24/7 resource that the learner can access anytime, anywhere at their own pace from any device. It’s simple to use.”
If you are thinking of trying online training, here are five things to consider and examples of tools to get you started.
1. Get specific. One of the advantages of online education is the sheer volume of possibilities. There’s no need to attend a general seminar about Internet marketing if you really just need a specific course about how to create daily deals that people will buy.
“Online, we can find training options for very specific and sometimes obscure topics,” says John Walsh, president of Total Mortgage Services in Milford, Conn. “We’ve found that if we can think of it, then someone has put together a video, slides, or a podcast covering it.” SNIP, the article continues @ Entrepreneur, click here to continue reading…