Excerpts from David Hill for elearningindustry.com, he writes: This article is for those who are planning to sell online courses as a business. If you fall into that category, you’re tapping into an outstanding business opportunity. But rather than add to the justified hype in that direction, let’s get to the actual nuts and bolts of how to create, format, market, and sell online courses. This article is about doing rather than dreaming. So, how exactly do you sell online courses?
Create valuable course content
- Identify your audience.
Get as detailed a vision as you can of who your target customers are. What do they want to learn? Why do they need to learn it? Is it to gain a certification to advance their careers, learn an essential skill that will improve their prospects or achieve compliance in their industry?
- Hang out on forums where your target learners are.
Get to know their likes, desires and gripes.
When starting out it might be more prudent and affordable to make the courses yourself. If you are making them yourself, begin by thinking of some of the great and memorable textbooks, classes, presentations, or eLearning courses you’ve come across in the past. Why do you remember them? They were presented in an accessible, attractive format that drew you in and carried you from one point to the next. You can do the same with your online courses by designing them with quality images and graphics, and using an appropriate format to convey the information. An easy way to achieve good formatting is by using PDF or PowerPoint. It’s possible to create quality courses using just these everyday tools. SNIP, click here to continue reading the article.
GuruFace Comment on Creating Courses with PowerPoint.
The first thing to do is create an outline to help you develop your PowerPoint presentation. The outline gives your PowerPoint the structure it requires, allows you to develop a balanced array of visuals, and gives you an initial look at the time required for students to view your PowerPoint slides.
Develop a “look” for the course. It helps to have a graphic designer on hand, but that’s not always an option. Thankfully, you can use tools within PowerPoint to create shapes, gradients, and more. Begin by brainstorming the “look” of your course on paper.
Consider providing navigation. By default, PowerPoint allows learners to advance whenever they click the screen. This is a tell-tale sign of a standard PowerPoint presentation. Disabling this feature gives you more options for interactivity and providing your own navigation gives you more control over what the learner has to do to advance in the course.
Limit each slide within PowerPoint to a few bulleted points. Your audience needs to quickly understand what you are presenting. Keep each slide to no more than 4 bulleted items, with each item a maximum of one line in length. If you need to add more information, you have two options: (1) have some notes (use your outline for this) and simply add the material—by voice—when appropriate; and (2) at the bottom of each blank slide there is a section called “Speaker’s Notes”—you can add in here what you want to say to your audience beyond what they see on a slide (only you can see the Speaker’s Notes).
Your voice can bring “power” to PowerPoint. In an online PowerPoint presentation, the audience hears more of your voice than if you were in a room with them. Speak slowly; be sure to vary your tone (no one enjoys a monotone!); stay enthusiastic and excited about the topic; and use your voice to bring audience attention to important points, closing of a subject, introduction of the next slide, etc.
Include interactivity. Use animations to create interactivity in PowerPoint. These could be quiz questions, clicking to enlarge an image, having new text appear on click, etc. PowerPoint is far from a static presentation tool. You can use it to create interactive slides that allow people to click on objects and get feedback. By adding actions to objects on a slide, they stop being static and become interactive. If you have several interactive slide modules, you can easily link them together using hyperlinks so that you build an entire PowerPoint presentation that has interactive modules. One example would be an interactive, computer-based quiz.